Global Ostomy Care Market
Global Ostomy Care market was valued at $2.7bn in 2015 and is forecast to grow at a modest 4.5% CAGR between 2015 and 2024 to reach sales of $4.2bn in 2024. Accessories are an important part of the product offering within ostomy care and include personal hygiene products for skin protection, odour removal and elastic tapes and belts for improved security.
Europe dominates the ostomy care market and accounted for 55% of the market in 2015, although there is a growing contribution from emerging markets. In contrast, the U.S. is relatively small market and accounted for 15-20% of the global market.
The ostomy care market is highly concentrated around the three main players Hollister, Convatec and Coloplast, with a combined share of 90%. The rest of the market belongs to smaller local players such as B. Braun (Germany), Salts Healthcare, Eakin-Pelikan, Welland (UK) and Alcare (Japan). Hollister is the clear leader in the US with about a 50% market share, and is also active in Japan and Australia. Convatec, which was a subsidiary of Bristol-Myers until 2008 and is now held by the private equity firms Nordic Capital and Avista Capital, is number three in the global market, with about a 30% share. Convatec is more globally present than Hollister, with a strong position in Europe, a leading position in Latin America, and a smaller position in Asia.