Personalized Medicine Market By Therapeutic Area (Oncology, Neurology, Others) By Application (Biomarker Identification, Clinical Research, Others) By Technology (Pharmacogenomics, Metabolomics, Others) Regional Analysis and Forecast - 2026

  • OI-91
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  • Published date: Apr, 2019
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  • Biopharmaceuticals
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  • 0 Pages

The personalized medicine aim is to match the right drug to the right patient and even to design the suitable treatment for a patient according to his/her genotype. Personalized medicines, also called as individualized medicines or precision medicines are an evolving field used where diagnostic tests are performed by physicians to identify the biological markers. This helps in identifying the medical treatment that acts best for the patient. Personalized healthcare is able to detect diseases at an early stage and thus, helps in increasing the quality, efficiency, and accessibility. These medicines enhance the healthcare system and increase the target approach that needs molecular information of a patient instead of going to a generic treatment. Personalized medicine is known to reduce the burden of diseases by targeting treatment and prevention effectively. This medicine improves the ability to predict and differentiate the diagnosis of diseases, reduced severity of illness, short timelines for product development, better therapy responses, and increased success rates.

Market Overview

The global personalized medicine market is valued at xx million USD in 2018 and is expected to reach xx million USD by the end of 2026, growing at a CAGR of xx% between 2018 and 2026 and is driven by the rise in healthcare expenditure that in turn, leads to the requirement of effective diagnosis and treatment procedure for treating cancer and other life-threatening diseases. The increasing use of combination for diagnostics and development of companion diagnostics, growth in regulatory and reimbursement policy, next-generation sequencing, and retail clinics enhance the market growth. Introducing novel drugs and the use of highly accurate and sensitive techniques for diagnosing diseases are projected to increase the penetration rates of the personalized medicine market in the near future.

In 2018 alone, there were found a record number of 25 personalized medicines that are approved, accounting 42% of all 2018 drug approvals. This increase in approvals is due to policy initiatives advanced by the FDA in 2018 that “demonstrate the agency’s continued commitment to accelerate personalized medicine.” Notably, of the 25 personalized medicines that are received FDA approval in 2018, 24 underwent some form of FDA review. In the last year, the FDA also took steps in advancing digital health technologies; modernize the frameworks applicable to the oversight of emerging types of diagnostic tests, and facilitate the use of direct-to-consumer (DTC) genetic testing. During early November, the U.S. Food and Drug Administration (FDA) approved a new molecularly targeted therapeutic, lorlatinib (Lorbrena), and expanded the use of the immunotherapeutic pembrolizumab (Keytruda). These new approvals that are to treat certain patients with lung cancer and liver cancer, respectively, are highlighting the progress in the fields of precision medicine and immunotherapy is continuing unabated. In Nov 2018, Oasmia Pharmaceutical received a patent allowance for 'nanotech method to produce novel pharmaceutical formulations with XR17 nanotechnology platform' in the USA. In Feb 2019, Genentech announced that the USFDA has accepted the company’s New Drug Applications (NDAs) and granted Priority Review for personalized medicine entrectinib for the treatment of adult and pediatric patients locally advanced or metastatic solid tumors and for the treatment of people with metastatic, ROS1-positive non-small cell lung cancer (NSCLC).

Recent developments made in the pharmacogenomics are expected to create a suitable environment for developing drugs that are specific to one patient or group. Development of genetic databases could provide an additional boost to the market growth. Upcoming therapeutic application opportunities in fields including cardio-renal, neurology, pulmonary, psychiatry, antiviral among others will create R&D traction across all regions. Complex nature of the drugs, sub-optimal development framework, high development costs, and inter-patient variability of effects are some of the restraints that will hamper revenue growth of the personalized medicines market over the forthcoming years.

Key Developments

  • In March 2019, Dermira had announced positive topline results from a phase 2b study of lebrikizumab in patients with atopic dermatitis.

  • In Nov 2018, the FDA had granted accelerated approval to lorlatinib (Lorbrena, Pfizer, Inc.) for patients with anaplastic lymphoma kinase (ALK)-positive metastatic non-small cell lung cancer (NSCLC).

  • In Nov 2018, the FDA had granted accelerated approval to pembrolizumab (Keytruda, Merck & Co., Inc.) for patients with hepatocellular carcinoma (HCC) who have been previously treated with sorafenib.


The market for personalized medicine can be segmented on the basis of therapeutic area, end user, application, technology, and region.

By Therapeutic area: Oncology, neurology, antiviral, psychiatry, cardiology, and others. Neurology leads the therapeutic area segment owing to the increase in research and development activities for the development of novel precision medicines for the cost-effective treatment of neurological disorders.

By Application: Biomarker identification, clinical research, companion diagnostics, and health informatics. Biomarker identification is the leading application segment due to increased adoption of personalized medicines for the identified genes specific to the disease subtypes, which would assist in the estimation of disease risk and therapy response.

By End-user: Contract research organizations, hospitals, bio, and health informatics companies, molecular diagnostic laboratories and testing facilities, clinical care, and research laboratories, academic institutes, and others. Hospitals are the dominating end-user segments due to the increased adoption of personalized medicines by the hospital patients for low-cost personalized treatment.

By Technology: Pharmacogenomics, metabolomics, pharmacogenetics, stem cell therapy, pharmacodynamics, pharmacoproteomics, pharmacokinetics, and point of care.

By Region: North America, Europe, Asia Pacific, South America and the Middle East and Africa.

North America is projected to grow at a significant rate over the forecast period in the personalized medicine market due to the increase in healthcare facilities and research and development of personalized medicine. The European personalized medicine market is expected to be the second largest growing region over the forecast period, due to the rapidly growing population and various lifestyle disorders.

The Asia Pacific region is likely to experience moderate growth over the forecast period in the personalized medicine market. Further, the increasing prevalence of cancer, increase in the per capita income, growing oncological research conducted by various institutions and hospitals are likely to be the major factors driving the personalized medicine market in this region.

The Middle East and Africa region are likely to experience considerable growth over the forecast period in the personalized medicine market, owing to the increase in government funding and initiatives taken by government bodies.

The key players of the global personalized medicine market include F. Hoffmann-La Roche Ltd., Pfizer Inc., Qiagen, AstraZeneca Plc., Vertex Pharmaceuticals Incorporated, Pfizer Inc., Roche Holding AG, BD (Becton Dickinson & Co.), Merck & Co. Inc., American Association for Cancer Research, Siemens Healthcare Diagnostics, Inc., and others.

Report Description: The report covers in-depth analysis on Global Personalized Medicine Market. The report assesses the market products pipeline by stage of development (early development, pre-clinical, clinical and in approval), by application (Oncology, neurology, antiviral, psychiatry, cardiology, and others). In addition, the report includes key insights on other development activities, including (but not limited to) – licensing (In and Out), collaborations, acquisitions, reimbursement, patent, and regulatory designations.

The report includes in-depth company profiles of key players in Global Personalized Medicine Market. The company profile includes key information on overview, financial highlights, product portfolio, business strategies, and key recent developments.

The report highlights information on emerging companies with potentially disruptive technologies and new market entrants.


  • Provides detailed analysis of the market structure along with forecast of the various segments and sub-segments of the Global Personalized Medicine

  • Provides a comparative analysis of key marketed products and pipeline market products.

  • Provides key information on players involved on the Global Personalized Medicine

  • Provides a complete overview of market segments and the regional outlook of Global Personalized Medicine

  • Provides in-depth coverage of key news related toGlobal Personalized Medicine Market, including major mergers and acquisitions and product development updates such as clinical trial progression updates and regulatory updates

Our research works on a holistic 360° approach to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involve the following steps:

  • Data Collation (Primary & Secondary)

  • In-house Estimation (Based on proprietary databases and Models)

  • Market Triangulation

  • Forecasting

  • Market-related information is assembled from both primary and secondary sources.

  • Primary sources involved participants from all global stakeholders such as experts from several related industries and suppliers that have been interviewed to obtain and verify critical information as well as to assess prospects of the market. The participants included are CXOs, VPs, and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services. 

  • Secondary sources include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications annual reports press releases along with paid sources such as Factiva, OneSource, Bloomberg among others. 

  • Top-down and bottom-up approaches: The overall market size was used in the top-down approach to estimate the sizes of other individual submarkets (mentioned in the market segmentation by product, type of manufacturing, and disease) through percentage splits from secondary and primary research. The bottom-up approach was also implemented (wherever applicable) for data extracted from secondary research to validate the market segment revenues obtained. 


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